Marketing brochure for a region: Attracting decision-makers from China to the location.
Three wins - to position the alliance of the Hessian cities Kelsterbach, Raunheim and Rüsselsheim am Main as a strategic business location for Chinese companies that want to establish themselves in Europe: That is the task of this bilingual brochure.
Customers: City Council of Rüsselsheim am Main, Kelsterbach and Raunheim
Communication strategy
Positioning
Print design
Presentation design
Illustrations
For this we have condensed the information of the customer and from our research and put it in a handy format. The clear layout with direct address and strong visualization represents the most important location advantages in an attractive and compact manner. The brochure thus gradually provides the Chinese decision-maker with the decisive arguments why Drei gewinnt is the right location for companies looking for growth and innovation in Europe .
Whether printed or as a digital version, this brochure is used in a variety of ways: for presentation appointments in China or Germany, for post and e-mailing and of course on WeChat, the Chinese app for social media with 960 million daily users. With success!
In addition to the brochure, MASCARA designed a professional PowerPoint presentation that Drei gewinnt uses as an additional and flexible instrument for customer presentations. The PowerPoint presentation enables individual adaptation and offers a uniform appearance thanks to the identical look and feel of the brochure.
MASCARA convinced us from the start with its professional concept and a great implementation of all our requirements and wishes. Thanks a lot for this!
Anja Warnecke-Bi
Network manager China
Drei gewinnt - Rüsselsheim am Main | Raunheim | Kelsterbach
