CASE STUDY - BUILDING A COMMUNITY
The BLU app makes you fit for business
If you can train your personal health with a Smartwatch & Co, why shouldn't you be able to digitally improve your entrepreneurial fitness with it? This resulted in the BLU app, specially developed for lottery points from WestLotto.
MASCARA continuously develops different content formats for the BLU app, including video clips and animated learning videos. We work on the basis of the information we receive or edit content ourselves. We develop the script to convey the topic clearly and practically. Then we implement it in a corresponding video, with coordinated illustrations, pictures, video excerpts, sound, visual effects etc.
Each video thus provides quick and concrete help on a topic that concerns lottery entrepreneurs. In this way, commercial knowledge and marketing tips are conveyed through attractive and user-friendly content formats in the BLU app.