CASE STUDY – EDUCATE CLIENTS AND INCREASE LOYALTY
The BLU App Makes Entrepreneurs Fit
If you can train your health with a Smartwatch & Co, why shouldn't you be able to digitally improve your entrepreneurial fitness with it? This resulted in the BLU app, specially developed for lottery points from WestLotto.
Custom-made content development
MASCARA is responsible for content planning and content production. We continuously develop different content formats for the BLU app, including video clips and animated learning videos. We work based on the information we receive or edit content ourselves. We develop the script to convey the topic clearly and practically. Then we implement it in a corresponding video, with coordinated illustrations, pictures, video excerpts, sound, visual effects etc.
Thus, each video provides quick and concrete help on a topic that concerns lottery entrepreneurs. In this way, commercial knowledge and marketing tips are conveyed through attractive and user-friendly content formats in the BLU app.