At Commerzbank's Mittelstandsbank, a completely new training program for credit education and further training for corporate account managers was launched. We created a mailing campaign to attract managers to the program so that the offer can be used intensively within their respective sphere of influence.
We have developed a digital catalogue for the mailing, with an innovative layout and rich illustrations. The interactive catalogue presents the entire training offer intuitively and clearly. We provided managers were with good arguments for the subsequent employee interviews. The increasing number of participants measured the success of the initiative.
Simultaneously, the "Kreditpass Mittelstand" was developed especially for trainees in sales.