Content Marketing

Build awareness, drive conversion and maintain loyal customers with one-of-a-kind content.

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Improve your visibility with our tried-and-true content marketing approach that gets and keeps brands at people’s forefront. We help you get your content to stand out from the crowd and reach your target audience. We’ll start by putting a strategic plan in place that helps you differentiate your brand’s content and systematically attract, engage and retain customers.

To execute this plan, we’ll be with you every step of the way. From product launch and marketing campaigns to live events and loyalty programs, we’ll work with you to create the compelling content you need to deliver your message and keep customers returning.

How We Help You

01. We Define Your Content Marketing Strategy

We'll work with your business and come up with a game plan. We will devise a strategy that considers the key elements you want to be projected to your target audience. Once we have a clear idea of your brand's goals and ambitions, we will develop a content marketing strategy that will attract, engage and retain your prospects and customers.

4 Steps to Your Strategic Plan

1. Set the Right Goals 

One of the first things we’ll discuss is your brand’s ambitions. We’ll review what you hope content marketing will accomplish for your business and what challenges you are currently facing. Once we’ve clearly defined your goals, we’ll determine the proper steps to achieve them and include the metrics and KPIs for measuring the results.

3. Analyse Your Competitors

We analyse your competitors’ content marketing activity to determine what your business can do to break ahead of the pack. Our team will take the time to understand how your competitors are performing and where there are content gaps that your brand can use to its advantage. We’ll work with you to play on your strengths and help you create a brand identity with unique, differentiated content.

2. Reach Your Target Audience

To create a personalized content marketing strategy designed for your brand, we will need to understand your target audience and your buyer’s journey. We’ll create a Buyer Persona for your brand so that your business can have a clear understanding of the goals, needs, and content engagement preferences of your intended audience. This will help streamline your content marketing, so it directly reaches the audience most likely to resonate with your product.

4. Create a Content Mission Statement

Your audience needs to understand what your business stands for. We’ll walk you through developing a strong mission statement that clearly states your brand’s target audience, your company’s core values and beliefs, and what makes you different from your competition. This statement will set the framework for creating original and one-of-a-kind content that sets your company apart from competitors and encourages increased engagement from prospects and customers.

02. We Build Your Content Marketing Roadmap

The buyer’s journey is the process every customer goes through when researching, comparing, and eventually purchasing a product or service. Our team will help you create a Content Marketing Roadmap that resonates with your intended audience and corresponds to every step of their buyer’s journey.

Your Content Marketing Roadmap will outline the buyer’s journey and what types of content marketing they will connect with every step of the way. Our team will provide a comprehensive guide to developing the right content for your audience at each stage of their buying process.

  • We will conduct an inventory of the current content marketing system you have in place and determine where there are gaps that need filling.

  • While filling those gaps, we’ll familiarize you with the different content options to choose from, the strengths and limitations of each, and help you to make informed decisions to get the best results.

Your personalized Content Marketing Roadmap will help you get the most value out of your efforts by focusing on content that will keep prospects moving along your marketing funnel.

03. We Create On-Brand Premium Content

There’s a lot of content and noise out there right now – so it’s no surprise there’s a demand for higher quality content! With so many competing messages and media channels, we ensure your content is highly appealing to stand out from the crowd, capture your audience’s attention and communicate your value.

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  • We create unique, on-brand content and creative assets by transforming your ideas into engaging stories that prospective buyers notice, share and remember.

  • We achieve this by crafting trustworthy narratives that will appeal to your audience – to reduce barriers and build trust with your brand. We enhance your visibility through design and visual content that invites prospective buyers to engage with your brand.

We Deliver a Seamless Content Experience

Trust our team to strengthen your brand’s voice and keep your growing audience engaged. We will work with your company every step of the way so that all aspects of your business are professionally marketed through expert content services.

Social Campaigns

Landing Pages

Images & Gifs

Guides & Worksheets

Checklists & Templates

Infographics

Email Marketing

Podcasts

Blog Posts

Print (Magazines, Flyers, Brochures)

Videos

E-Books

Research Reports

Contests & Sweepstakes

E-Courses

Newsletters

Presentations

Articles

Website Content

Case Studies

White Papers

Promotions

Our Content Creation Guiding Principles

Prioritising Value 

Marketing Emotions

Resonating with Your Audience

Focusing on Results

Building Brand Preference

Using SEO to Your Advantage

Communicating Your Unique Brand Story

We strive to provide value to your target audience by creating original, helpful content that resonates with them.

We use storytelling techniques and strong visual aids to engage your audience on an emotional level and create memorable content.

We use our understanding of the buyer's journey to develop content that engages with your target audience’s emotions, needs, and interests through every step of their journey.

We design content with results in mind. We work with you to determine the challenges your business faces and take the right steps to overcome even the most stubborn barriers that prevent your prospects from performing within your funnel.

We want your audience to choose your business above all the rest. We’ll develop content that gives your potential customers a comprehensive education on the products and services you offer, so they’re more likely to choose you when they are ready to make a purchase.

We'll use SEO to move your content to the top of the search engine results pages (SERPs). We'll work with you to determine the best phrases that drive traffic to your platform and convert prospects into purchasers.

A unique and compelling brand story enhances your business' brand voice and tone. Our team will ensure that your content serves as a platform to communicate your brand's unique perspectives, goals, and values.

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Why Content Marketing?

Developing a successful content marketing strategy is an integral step to creating a brand that resonates with buyers and keeps them engaged. Here are just a few reasons why content marketing is vital for your business.

Increase Your Audience Retention

We create content that drives up interest in your brand. When you’ve captured the attention of your intended audience, your content marketing strategy will continually reinforce the message you want to get across to your audience.

Establish trust

When you provide content that consistently reinforces your expertise in your niche, you inspire your audience to trust you to help them tackle their biggest hurdles.

Increase Organic Searches via SEO

When your content utilises SEO to answer a question, fulfil a need, or provide a service, it ranks higher on SERPs. When you consistently produce stellar content that works for your prospective buyers, your content will continue to rank and perform on the SERPs.

Generate Leads

A successful content marketing strategy continuously drives traffic to your various platforms. When you produce content that engages your audience and performs a service for them, your organic traffic will continue to grow with your business.

Attract More Buyers

Let content marketing do the hard work for you. A key purpose of content marketing is to attract the prospects that are most likely to click on your lead magnet and filter out the audience that is not.

Nurture Leads

81% of B2B purchase cycles start with a web search. With a polished and professional content marketing strategy that speaks to your intended audience and their buyer’s journey, you will attract prospective buyers and move them down your sales funnel.

Build Brand Authority

Professional content marketing will build trust with your audience and establish your business as an authority in your niche and a reliable source of helpful and accurate information.

Build Backlinks

Producing trustworthy and engaging content that resonates with your audience will encourage other business and individuals to share your content with their audience. By building backlinks, you give your business the opportunity to expand its reach while bringing in more traffic and strengthening your brand authority.

Client Success Stories

Insights & Thought Pieces

What can we help you achieve?

We're ready to help you get there.

SHAKE YOUR BRAND WELL BEFORE USE

Contact

Agentur MASCARA GmbH

Schäfergasse 33

60313 Frankfurt am Main

Tel: +49 (0) 69 27 29 19 17

Mail: info@agentur-mascara.com 

Member of the Allianz deutscher Designer eV

© 2021 Agentur MASCARA GmbH

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