Strengthening the internal image: branding for greater visibility within the group.
For a corporate division, we were asked to develop a logo and visual language in line with their new positioning and mission statement, as well as revise all communication tools.
We developed a key visual and logo that embodied the new mission statement. We redesigned the communication tools and templates with the new look and feel.
Customer:
Commerzbank AG
logo
Illustrations
Office templates
The new, uniform appearance ensures better visibility of the department's services and products within the group.
“MASCARA always succeeds in convincing with innovative, creative representations. Always well thought out and systematically processed. A particular strength of MASCARA lies in extracting the “condensate” from difficult topics and converting it into sophisticated, well-thought-out designs. Mascara has established itself with us as a competent, binding and professional service provider, which we also use for time-critical tasks. ”
Alexandra Feix
Head of Learning & Development Commerzbank AG