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Friends Drinking Coffee

​Sandwicher Brand Relaunch: Put the Original Back in the Limelight.

With "FastGoodFood", Sandwicher set a gastronomic trend 15 years ago that numerous competitors have since jumped on. But the company has evolved: A comprehensive relaunch of the brand is to put "the original" back in the limelight in a new way.


Sandwicher GmbH

  • Corporate Design

  • Stationery design

  • Brand Space

  • Packaging

  • Print

  • Microsoft Office templates

  • Web design


Home-made, organic, regional and above all fresh and delicious: Sandwicher spoils its guests with high-quality sandwiches, wraps, paninis, salads and soups, all prepared by hand and with great attention to detail. These are precisely the values reflected in the corporate design we developed, which we implemented in the branch interior, various communication media, and website. The new look has not only been well received by existing customers but has also increasingly attracted new audiences.

Logo Branding on business cards and packaging
square wall sign sandwicher logo
hand holding black tshirt with logo.jpg

Our goal of freshening up our brand without losing our previous market competence and company philosophy was excellently solved by Mascara. Committed, creative, result-oriented, Ms. Müller analyzed our existing presence and worked out optimization options for products, packaging, branch equipment, customer approach and customer satisfaction. Interventions in the existing branch facilities made the first positive effects noticeable after a short time. We recorded a very positive customer perception and significant increases in sales.

Ludwik Kwapinski

Managing Director Sandwicher GmbH

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