Brand

Design

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Gestaltete Visitenkarten

Let us unleash the potential of your brand anew. bring your brand to new and refreshed splendour with our branding approach that unleashes the potential of your brand anew and

take the potential in your existing brand and unleash a strategic design that improves and refines it, ensuring the long-lasting success of your business.

After sitting down with your company and discussing your goals and aspirations for the future of your brand, we’ll use aesthetic preferences and key visuals in order to pinpoint the angle from which we will redesign your new brand.

Once we complete our brand research of your competitors, staff, stakeholders, and community, our team gets to work bringing your vision to life.

Improve your visibility with our tried-and-true content marketing approach that gets and keeps brands at people’s forefront. We help you get your content to stand out from the crowd and reach your target audience. We’ll start by putting a strategic plan in place that helps you differentiate your brand’s content and systematically attract, engage and retain customers.

From conception, to implementation, to result analysis and strategy updates, your staff will be involved with every decision in order to ensure that the resulting brand image is genuine and directly corresponds with your company’s core values.

How We Help You

Phase 1. We Reveal Your Brand's Essence

In this stage, we'll grab deep to uncover your brand's true personality and essence before strategising changes that set your brand apart from the competition. 

4 Steps to Your Brand's Essence

1. Understand Your Brand's Journey

​Every brand has a story behind it – and our work with you to transform your brand will become the next chapter in this. We put the time and effort into understanding the past story and changes that your brand has gone through. To do so, we'll examine recent changes in your market, your prospects, your existing clientele, and your company as a whole.

2. Analyse Trends & Competitors

We’ll study the upward-trending brand strategies to help us determine how your brand can be on the cutting edge of your industry. Likewise, we’ll carry out benchmarking and competitive analysis to gain an overview of your unique positioning. Our goal is to devise a unique brand to place your business ahead of the pack.

3. Involve Your Community

Our team will conduct focus interviews with all parties involved in your rebranding process to learn what people think about your brand. This includes staff, stakeholders, influencers, and your community. This approach allows us to provide you with a 360° view of your community’s perception of your brand, the initial reception of your new image upon implementation, and how we can improve and continue to expand.

4. Define Your New Brand Mission

We'll work with you to develop a mission statement that clearly outlines what your brand promises together with how you want to be perceived. We'll expertly determine the key demographic you should be targeting, how your product or service will be contributing to the community, and what makes your offering unique. Our team will use compelling and emotional storytelling to craft a compelling brand story that sets your company apart from the competition.

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Phase 2. We Create Your New Visual Identity

In this stage, we'll develop your brand's new look and feel, translating your brand's essence into tangible and visual language. Our sense of trends, aesthetics, and design has been finely tuned throughout our years of experience in the branding industry. We'll ensure your new corporate design reflects your new mission statement without losing your brand's traditional core values. Not only will your new brand redesign be stunning, flexible, and relatable, but it will also stand the test of time.

 

Brand Elements of Your New Corporate Design

  • Logo

  • Color-palette

  • Corporate fonts

  • Key visuals, illustrations

What You Can Expect From Your New Corporate Design

Authentic

Our team won’t just develop one or two looks for your brand but several options. We want your team to be able to experience multiple images to determine which look feels the most authentic and which style matches the soul of your intended brand.

Timeless

Your new corporate design will be seamlessly harmonised between past and future aspirations. We guarantee that your finished product will remain timeless and fresh and stand the test of time.

Unique

We’ll work with you to ensure that your company's target image and the traditional core values are accurately reflected in the new imaginings of your brand. This is where our efforts to understand your brand's essence become apparent.

Aspirational

Our corporate design options will correspond to the individual brand image you want to be projected to your intended audience. We’ll seamlessly blend old traditions with new trends and future goals, expectations, and aspirations. 

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Phase 3. We Successfully Implement Your Brand Relaunch

There’s a lot to do when it comes to rolling out your stunning new brand! Our team applies proven project management expertise and best practices while we plan and implement your company’s rebranding. We ensure that our plan encompasses all touchpoints and communication channels of your company to create a consistent and coherent brand image throughout. 

We’ll be with your company every step of the way during your brand relaunch. Since it can be a nerve-racking experience, our team makes ourselves available to your company for questions, reassurance, and support. Once we’ve planned, developed, and designed every element of your brand design down to the minute detail, we’ll implement your new and enhanced image. The result? A new brand identity implemented consistently everywhere your customers and clients come into contact with it.

We Deliver a Seamless Content Experience

Trust our team to strengthen your brand’s voice and keep your growing audience engaged. We will work with your company every step of the way so that all aspects of your business are professionally marketed through expert content services.

Social Campaigns

Landing Pages

Images & Gifs

Guides & Worksheets

Checklists & Templates

Infographics

Email Marketing

Podcasts

Blog Posts

Print (Magazines, Flyers, Brochures)

Videos

E-Books

Research Reports

Contests & Sweepstakes

E-Courses

Newsletters

Presentations

Articles

Website Content

Case Studies

White Papers

Promotions

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Client Success Stories

Insights & Thought Pieces

What can we help you achieve?

We're ready to help you get there.

SHAKE YOUR BRAND WELL BEFORE USE

Contact

Agentur MASCARA GmbH

Schäfergasse 33

60313 Frankfurt am Main

Tel: +49 (0) 69 27 29 19 17

Mail: info@agentur-mascara.com 

Member of the Allianz deutscher Designer eV

© 2021 Agentur MASCARA GmbH

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