Brand Design

Stand out and bring your brand into the future with a refreshed visual identity.

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Set your brand apart from the competition with our brand design approach that visually translates your brand's uniqueness and complements your overall corporate strategy. We'll work together with you to unleash the potential of your brand anew.

HOW WE HELP YOU

We'll accompany you throughout the entire branding process. While retaining the essence of your brand, we'll work strategically to modernise it​ to bring your brand into the future: refreshed and bold!

Phase 1. We Reveal Your Brand's Essence

In this stage, we'll audit your brand and grab deep to uncover its true personality and essence before strategising changes that set your brand apart from the competition. 

4 Steps to Your Brand's Essence

1. Understand Your Brand's Journey

​Every brand has a story behind it – and our work with you to transform your brand will become the next chapter in this. We put the time and effort into understanding the past story and changes that your brand has gone through. To do so, we'll examine recent changes in your market, your prospects, your existing clientele, and your company as a whole.

2. Analyse Trends & Competitors

We’ll study the upward-trending brand strategies to help us determine how your brand can be on the cutting edge of your industry. Likewise, we’ll carry out benchmarking and competitive analysis to gain an overview of your unique positioning. Our goal is to devise a unique brand to place your business ahead of the pack.

3. Involve Your Community

Our team will conduct focus interviews with all parties involved in your rebranding process to learn what people think about your brand. This includes staff, stakeholders, influencers, and your community. This approach allows us to provide you with a 360° view of your community’s perception of your brand, the initial reception of your new image upon implementation, and how we can improve and continue to expand.

4. Define Your New Brand Mission

We'll work with you to develop a mission statement that clearly outlines what your brand promises together with how you want to be perceived. We'll expertly determine the key demographic you should be targeting, how your product or service will be contributing to the community, and what makes your offering unique. Our team will use compelling and emotional storytelling to craft a compelling brand story that sets your company apart from the competition.

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Phase 2. We Create Your New Visual Identity

In this stage, we'll develop your brand's new look and feel, translating your brand's essence into tangible and visual language. Our sense of trends, aesthetics, and design has been finely tuned throughout our years of experience in the branding industry. We'll ensure your new corporate design reflects your new mission statement without losing your brand's traditional core values. Not only will your new brand redesign be stunning, flexible, and relatable, but it will also stand the test of time.

 

Brand elements of your new corporate design:

  • Logo

  • Color-palette

  • Corporate fonts

  • Key visuals, illustrations

What You Can Expect From Your New Corporate Design

Authentic

Our team won’t just develop one or two looks for your brand but several options. We want your team to be able to experience multiple images to determine which look feels the most authentic and which style matches the soul of your intended brand.

Timeless

Your new corporate design will be seamlessly harmonised between past and future aspirations. We guarantee that your finished product will remain timeless and fresh and stand the test of time.

Unique

We’ll work with you to ensure that your company's target image and the traditional core values are accurately reflected in the new imaginings of your brand. This is where our efforts to understand your brand's essence become apparent.

Aspirational

Our corporate design options will correspond to the individual brand image you want to be projected to your intended audience. We’ll seamlessly blend old traditions with new trends and future goals, expectations, and aspirations. 

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Phase 3. We Drive Your Brand Relaunch

There’s a lot to do when it comes to rolling out your stunning new brand! We apply proven project management expertise and best practices to plan and implement your new brand design across all touchpoints and communication channels.

We aim to make your relaunch as smooth as possible – which is why we actively support our clients with the process. Together, we plan, develop and design all elements and materials needed. The result? A clean-cut, consistent, and all-encompassing implementation of your new brand identity everywhere your customers and clients come into contact with it. We want people to experience your new brand with all senses to make a long-lasting and positive impression on your target demographic.

To make the most of your ability to connect with your target audience, we’ll rethink how you communicate and adapt your methods so that they are consistent with your new distinctive brand image. Our team will be sure to prepare your company and staff to take advantage of every available opportunity to interact with your customers, community, and target demographic.

We Implement Your Brand Relaunch on All Touchpoints and Communication Channels of Your Company

Online

Website

Social Media

Digital Campaigns

Intranet

Templates

Newsletter

Offline

Stationery

Campaigns

Signage

Print Media

Point of Sale

Forms

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Client Success Stories

Insights & Thought Pieces